Mejuri More Skin More Gold
The collection was entitled " More Skin More Gold" - as the jewelry was designed to not be felt when worn.
We created soft lines with the body with a touch of sensuality. It was also important to us to set a mood that wasn't too serious - so we had the model smile and show a little bit of personality, to bring it closer to the overall branding narrative.
The aesthetic direction for this creative was inspired by the album cover for musician Rhye, the Woman album. We wanted the gold to feel warm on the skin so we left the photographs in colour and added a warmth in lighting.
Photographer: Tyler Hayward
Creative Direction, Style Direction and Production: Catrina Chen