Mejuri New York Edit

We wanted to shoot a photo series of a girl on her first trip to New York, but instead of having each picture feel posed and static, we invite the audience on the trip by having the images shot to feel like they were Polaroids taken by a friend. This narrative anchored the "Mejuri Persona" and the energy and cadence we sought to capture in future creatives.

This particular shoot was important for driving traffic to their New York Pop-up called "The Vault", where the images were featured in an interactive gallery that was furnished to match the style direction of the shoot.

Styling notes included jewel toned items and rich fabrics to compliment the imagery of The Vault and Mejuri's Fall Menagerie Collection.

This creative was featured in Vogue Magazine's March 2020 issue.

Style Direction: Catrina Chen