Province Apothecary + Consonant Beauty

This photo series was the result of two brand collaborations with Province Apothecary and Consonant Skincare. The goal of this creative was to tie into the cultural zeitgeist of COVID-19, while creating engaging social media content that resonates with each brand's respective audience. The images feature a variety of soaps, sanitizers and moisturizers as part of a narrative displaying how these beauty products have become so coveted during this time.

We chose to focus on texture and light for these product shots to evoke a tactile feeling from the viewer.

Photographer: Carmen Cheung
Creative Direction, Art Direction, Production and Styling: Catrina Chen