Hudson North

for Hudson’s Bay Company

We wanted Hudson North to appeal to a younger group of people while still honoring its Canadian origins. Considering the diversity of Canada, we realized that it is made up of various cultures. To connect with everyone, we translated the campaign's message "Together is beautiful" into the main languages spoken in Canada, such as French, Italian, Arabic, Chinese, Portuguese, Cree, and Punjabi.

The video above was featured across Canada - including Union Station, Dundas Square and across the TTC

Services: Art Direction for Photography, Creative Direction